Influencers in life come in many ways. Till a time back, our father, mother, our dear ones, the people we have seen in person or seen through newspapers or movies, what we have read in books, our teachers, etc were the ones who have influenced us. But in this age, influence comes in many other ways. We are talking about such a group of people who have had a huge impact on all of us today.
Today, the phone and the internet have become an indispensable part of life. And the role played by social media in our lives is beyond telling. Social media influencers are a bunch of people who have grown through various social media platforms. Inevitably, there are positives and negatives in this. Let’s go through a few…
Positives of social media influencers:
1. Help to reach the right audience: Their social media followers have accurate reach. So the content reaches active people.
2. Low cost: It helps to reach more people with less investment.
3. Variety of concepts/ideas: Only by keeping up with the times can we attract people’s attention. Many of the social media influencers do just that. They move with the times. Hence, trending ideas come up and it will increase the reach.
4. Help brands reach a wider audience: It will help our brand to attract more people.
5. Help build a vision: As a result of engaging with ideas and related interventions, it is possible to foster a vision in the society that can act precisely. It will benefit the society a lot.
6. Job opportunities: In earlier times, there were few people who saw this as a job opportunity. But today, there are many people in society who see this as a full-time job opportunity. There are a lot of people who have grown with the right concepts, advertising and digital strategies. One can either work full-time or as-needed.
Negatives of social media influencers
- Spread misinformation: Though there are many good social media influencers among us, there are also many who spread misinformation. Most people make mistakes by commenting on things they don’t understand. Calling out unknown things on health, politics, law etc. often leads to bigger problems. It can even lead the society in the wrong direction. For example, we can see some problems related to the motor vehicle department of Kerala.
- Work on interests: Many have already disclosed that it is a livelihood for them. Therefore, promotion to unwanted brands and spreading of wrong information happens along. This will cause great harm to the society as well as to them. Their credibility among followers will decrease and false campaigns will spread among people.
- Loss of privacy: To some extent, we may experience many things as an intrusion into our private life. People accept them like a celebrity and this very much affects a quiet, private life.
- Psychological problems: Mixed responses of likes, dislikes and opinions from the audience when content is shared may give rise to various problems. One can expect foul language, physical attacks, etc. from the audience
There is no doubt that these types of influential people will continue to grow in the modern age. All of these will help to create a clear concept, trends and growth in business. But above all this, there will be many people among them who will spread hatred in the society through misleading content.
But even in the changing times, there will still be many opportunities for those who spread the right ideas and present the right information in an attractive way. Those who do good things for the good of society will be noticed among people. Let us hope for good social media influencers with bright concepts who do goodness to society.